SWEDISH MIDSUMMER FOR DUMMIES &
SWEDISH LUCIA FOR DUMMIES (2 short films)







ABOUT
Illustrations and animated elements for two films by Rewir Brand Agency, describing the Swedish Midsummer and Lucia celebrations to foreigners. 2012.


Midsummer for Dummies was nominated for Svenska Designpriset 2012 (The Swedish Design Award).
It also won the bronze prize in the prestigious Telly Awards.

It has currently been shown nearly 1.5 million times on Youtube.

The films have been covered in the following places (amongst others):
SVT News (Swedish Television).
SVT News Uppsala (Swedish Television).
Humorsidan (A humor page on Facebook where it has been shared nearly 100.000 times).
Amelia Magazine
Visit Sweden


PRODUCTION INFO

Illustrations and animations: Malin Erixon / Ganzanderes
Everything else: Rewir Brand Agency
Client: Rewir Brand Agency and Sweden.se (The Swedish Institute)





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